| | | | | | | |  | HERITAGE FASHION - Airline magazine takes flightHeritage and Heritage Fashion Magazine ... | | | | | | | | | | | Glossy: Heritage highlights Viet Nam? cultural attractions, showcasing the country to the rest of the world. ?VNS PhotoAirline magazine takes flight by Tri BinhAlong with meals and drinks, the inflight magazine has become a must-have accessory for most of the world? big airlines.Vietnam Airlines has had its own glossy read since 1993, when it joined forces with a Singaporean company to produce the bimonthly, bilingual Heritage magazine.Focusing on Viet Nam? cultural imagery and activities, it also features stories and columns about the lives of the country? farmers; arts and crafts and tourist attractions off the beaten track.Editor-in-Chief, Luong Hoai Nam, reckons the choice of Heritage as the name of the magazine was among the best decisions his editorial team made.He said it allowed the journal to carve a niche among the world? inflight magazines, using culture as a tool to open Viet Nam up for foreign tourists."Everything will disappear with time except cultural identity," a researcher once told Nam.He said Heritage has kept true to its name throughout its ten years."We have resourceful writers and photographers who travel the Central Highlands or jungles by motorbike to report about the nature reserves of Nam Cat Tien, or to the rugged central coast where the French-built mountain resort of Bach Ma has been left derelict for almost a century."Since 2000 the local team has also been producing the bimonthly Heritage Fashion magazine, showcasing the best of local designers, and an in-house newsletter for Vietnam Airlines.It was also at this time that the office began operating on its own, without the help of foreign or domestic partners.The team is proud of the magazine? modern design, which gives photographs and artwork pride of place and presents text in a clear, easy-to-read format, with English followed by Vietnamese.Head of the sub-editing department, Van Yen, said Heritage has enjoyed regular feedback from domestic and foreign readers through its Letters to the Editor section.By reading passengers?letters, the magazine? team has been steered in the direction of what readers want to see more of, and have delivered those stories to them.Despite their success, Nam was still pleasantly surprised when several diplomatic missions contacted him recently, asking to subscribe to the magazine."They wanted to have Heritage copies available for special occasions and to send home or present to visitors."They thought Heritage was an ideal way to introduce Viet Nam? culture to the outside world."The magazine will celebrate its tenth birthday in a special bumper edition to be released for July-August. ?VNSHeritage and Heritage Fashion Magazine ...Published bi-monthly on alternating months, these glossy in-flight magazines reach 3.5 million readers per year. The magazines are available for passengers on Vietnam Airlines' 22 domestic routes and 27 international routes. Heritage comes out in early January, March, May, July, September, and November, while the 100-page Heritage Fashion (launched in December 2000) comes out in early February, April, June, August, October, and December. Each magazine has a print-run of 50,000 copies. Both Heritage and Heritage Fashion provide an excellent means of targeting both foreigners and high-income Vietnamese consumers |
| | [ Contact Info ] |  Company | Heritage Fashion RussiaHeritage and Heritage Fashion Magazine ...Published bi-monthly on alternating months, these glossy in-flight magazines reach 3.5 million readers per year. The magazines are available for passengers on Vietnam Airlines' 22 domestic routes and 27 international routes. Heritage comes out in early January, March, May, July, September, and November, while the 100-page Heritage Fashion (launched in December 2000) comes out in early February, April, June, August, October, and December. Each magazine has a print-run of 50,000 copies. Both Heritage and Heritage Fashion provide an excellent means of targeting both foreigners and high-income Vietnamese consumers | | Address | 30 Tverskaya-Yamskaya 1-aya ul. Moscow Russia | | Phone | 7 - 095 - 2089968 | | Fax | 7 - 095 - 9213294 | | Homepage | heritage.ebigchina.com | | Contact | |
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